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Hi! Nice to meet you.

I’m Zia Benfield. A blue haired individual who loves drinking coffee and has a particular love of all things’ cats, music and organisation. I’m also a graphic designer. I have a profound interest in all aspects of design and I don’t back down from a challenge. I especially enjoy print-based media.

Photograph taken by Evie Scarborough

About my Branding

The International Phonetic Alphabet (IPA) is a system where each symbol is associated with a particular English sound — by using the IPA you can know exactly how to pronounce words in English.


My personal brand concentrates on the correct pronunciation of my name. Rather than picking up on my individual identity and use that as the base of my brand, the idea of using my name was a strong direction to follow because your name is the strongest part of a person’s identity. But also because of the uniqueness of my own; and it is rather frustrating when I have to correct most on how to pronounce it correctly.

I was then able to add more of my identity into the brand with the use of colour, branding elements and more. The colour palette of my brand is completely based around my hair colour — back in 2018 when I first coloured my hair blue it was a mixture of blue and green tones, these then became a part of my own identity because of the uniqueness of the colours in my hair. As my brand concept grew I started to apply my own minimalistic style, and by focusing on typography I was able to achieve the dictionary inspired layout that my original idea came from; the IPA.

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